As new technologies are developed, so too are job roles that support them. By the time we’re old and grey, there’ll be a whole new string of jobs that don’t even exist yet. To show you how this plays out, let’s look at just a few popular roles that weren’t around a decade ago.
App developer / app designer
With the arrival of the iPhone in 2007, mobile applications gained rapid popularity alongside the smartphone. The iPhone’s platform, perfectly suited to multitasking, provided easy access to a wealth of apps in everything from travel and health to finances and time management.
The iPhone’s popularity hasn’t slowed down – and neither has the need for developing and maintaining these apps.
‘Weblogging’ has been around since the advent of the internet, but it is only in recent years that it has become a credible professional role. And some bloggers do incredibly well for themselves.
Most businesses today have blogs to share information and news, build search engine optimization (SEO), and attract customers higher up in their decision-making journey; all which makes blogging an important contemporary role. There’s even a TV show that follows the career paths of some fashion bloggers!
Digital marketing specialist
You’d be hard pressed to find a marketing role these days that didn’t incorporate some form of digital marketing, but according to the Digital Marketing Institute blog, most marketing was still offline a decade ago.
“We had email alright, but the implementation of the likes of social media marketing, search marketing and all of the other strands of digital marketing were non-existent.”
Marketing, in particular, is one area where the rapid pace of technology continues to generate exciting new opportunities and specialist industry roles.
Social media manager
Based on how much social media has infiltrated our daily lives, it seems like it’s been around forever – but just 10 years ago, social media platforms were still in their infancy stages. Facebook made its debut in 2004, at which time it was only available to students registered with an official college or university email address.
According to Google, as of the second quarter of 2016:
– Facebook has 1.71 billion monthly active users
– Twitter has 313 million monthly active users
– Instagram has 500 million monthly active users
– LinkedIn has 450 million members
Looking at the numbers, it’s clear why social media has become such an important marketing tool for brands to engage with their followers – and why it requires a role to manage and monitor it.