No matter the size of your business or the industry you work in, getting a handle on marketing is essential if you want your enterprise to survive and thrive. Marketing courses offer the opportunity for you to learn about marketing strategy, and how to use marketing activities to position your business for its fullest potential. Let’s take a look at why. (more…)
When choosing a product to buy, most consumers stick with a brand they know. Brands that they have an affinity or emotional connection with. In fact, as cited famously by Simon Sinek in a Ted Talk: “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”. (more…)
In metro cities around Australia, the increasing number of consumers who prefer to dine out or take cooked food home is showing no sign of slowing down. (more…)
Studying business? Did you know that it can open doors to literally hundreds of different industries and professions? The options are endless. Check out our (by no means exhaustive) list of where it can take you. (more…)
The success to any business is hiring the right personnel. And if you’re keen in working in Human Resources here are the steps involved in the recruitment process. (more…)
Business services underpin the success of all organisations in the public, private and community sectors, from global companies through to small not-for-profit organisations. Therefore, careers in business can be wide and varying – you could find yourself countless variety of jobs in both the private and public sectors in areas such as accounting, finance, human resources, marketing and sales. Learn more about some of the business roles you can pursue. (more…)
In the UK version of the TV mockumentary sitcom “The Office”, the manager David Brent is portrayed as delusional, self-seeking, and possessing an overwhelming need to be liked. In the real world – just as in the series – these characteristics do not make for good management material!
Succeeding in a managerial role is no mean feat. Being promoted to a position of manager may suddenly mean a whole lot more responsibility than before.
But if you are someone who thrives on a challenge, isn’t afraid of making difficult decisions, can inspire people and communicate well, then unlike Mr Brent, you may have the makings of a good manager. (more…)
Are you considering a diploma in global and international business? If so, read on to find out more about course studies and the types of jobs you might be able to pursue as an international business graduate. (more…)
When it comes to writing business documents – whether business proposals, quotes, letters, or reports about findings or events – your main aim should always be to get your point across and communicate well with your readers. This means your document needs to be concise, easy to understand, and geared to your audience. (more…)
No matter how well your employees are trained in good customer service, you will still receive the occasional complaint from a customer who feels dissatisfied. A customer may complain about any number of things, such as the service they’ve received, the quality of a product they’ve purchased, or even the cost of a product or service. (more…)