Developing sound marketing tactics in business

Posted on 25/01/2013 by admin

marketing strategy

When you are in business, your main focus should not be so much on how much money you can make, as on providing an excellent, top quality product or service, that people will want or need.

However it’s pretty natural that ultimately, what you want is a good return on any investment of time, money and other resources you have put into the company. To this end, you need to develop a sound marketing strategy and plan that not only outlines the tactics required to maintain or increase your market share, but which can also measure and monitor your progress along the way.  (more…)

Comments (8) | Categories: Business & Management, Marketing

One-day deal sites – are they a good strategy?

Posted on 01/11/2012 by admin


Daily-deal sites enable businesses to promote their brand and to offer products and services at heavily discounted rates for a short period of time – typically 24 hours. Customers can purchase a deal, print out a voucher, and redeem the service within a specified time-frame. One-day deals typically include experiences – such as massages, adventures, restaurant meals, and travel and accommodation opportunities, and products – for example, clothing, jewellery, household items, health and beauty products, and wine and gourmet food.  (more…)

Comments (0) | Categories: Business & Management

Survival tips for businesses

Posted on 26/09/2012 by admin

Open for business

The ongoing global financial woes offer a challenge and opportunity for local Australian businesses. While falling demand from overseas can be challenging for exporters, the high Australian dollar might be an advantage for importers. Shaky economic conditions might mean you need to grow your business in different directions, find new markets and consider diversifying. Here are six ways to help your business survive in challenging times.  (more…)

Comments (0) | Categories: Business & Management


Many jobs are based on project work. That means that while you may be employed full time, your work as a project manager can involve a series of individual projects or initiatives that last for several months or a year, before you move on to the next project. Getting involved in project management can be a great way to learn about a wide variety of different business areas, as it usually requires bringing together a team from across a company, or even a number of companies within a bigger business group. (more…)

Comments (0) | Categories: Business & Management

Essential skills for managing change

Posted on 29/05/2012 by admin

Corporate Building

These days, anyone considering a career in business, aspiring to management or wishing to broaden their project management skills, needs to understand and be able to manage change. Everywhere you look, fields of profession and business endeavour have to cope with rapid change, driven by a volatile economy and technological advances. There are some essential skills for managing change effectively at work, including identifying relevant trends and operational requirements, identifying barriers to change and being able to put together a persuasive communications plan to get people behind an initiative.  (more…)

Comments (0) | Categories: Business & Management, Career Advancement

Tips for becoming a better influencer

Posted on 25/05/2012 by admin

 Hand shake

Influence may seem to be an elusive, intangible quality but it is possible to learn how to become a better influencer. While there’s no universal influencing strategy which works on every individual every time, business and management courses such as those run by Martin College, can introduce you to some of the essential building blocks of influence.  (more…)

Comments (0) | Categories: Business & Management, Career Advancement

How to Write a Marketing Plan

Posted on 18/05/2012 by admin

Writing marketing plan

Marketing is integral to any area of business. Regardless of your career path, you can benefit from understanding marketing principles and practice, including how to write a marketing plan. Marketing plans are particularly useful to executives and managers who want to communicate a marketing strategy to staff and coordinate marketing tasks.  (more…)

Comments (0) | Categories: Business & Management, Marketing

Transforming Data into Knowledge

Posted on 10/05/2012 by admin

Martin College students researching

For entrepreneurs and businesses, market research is a crucial tool for everything from strategy, to product development and planning. What is market research, exactly? Market research is the process by which a business gathers data about markets and customers. It enables businesses to identify market needs, size, competition, habits, and trends.  (more…)

Comments (0) | Categories: Business & Management, Marketing

Communication Tips

Posted on 04/05/2012 by admin

Have you ever said or written something that was interpreted in the wrong way? Most of us have probably had that experience at least once. Effective communication is a valuable skill for everyone, regardless of your industry or role. Whether you’re dealing with clients, colleagues, or staff, communication skills are integral to the workplace. We look at some practical communication skills for the workplace and how to develop them.  (more…)

Comments (0) | Categories: Business & Management, Career Advancement

Creating an Effective PowerPoint Presentation

Posted on 20/04/2012 by admin

Martin College student preparing presentation

Microsoft PowerPoint is one of the most widely used presentation software programs. The best PowerPoint presentations communicate the presenter’s message in an engaging manner. Use these practical insights to keep your presentation appealing and effective.  (more…)

Comments (0) | Categories: Business & Management, Information Technology, Marketing