Are You Interested in a Market Research Career?

Posted on 15/10/2013 by admin

Like most of us, you will be aware of how competitive it is out there in the ‘real world’. With the exception of the remote outback, it seems almost impossible to avoid seeing advertisements everywhere – myriad companies all vying for your attention with their products and services. But how do companies decide what products to develop and promote in the first place? The answer to that question lies in market research. (more…)

Comments (0) | Categories: Marketing

Five of the most innovative marketing campaigns

Posted on 26/03/2013 by admin

Marketing is an essential part of running any business, and the more creative it is, the better the results are likely to be. With so many different businesses competing for attention, if you want your marketing to work, it needs to stand out. So how do you get the attention of your potential customers? Innovation and creativity are the answer when it comes to successful marketing campaigns. (more…)

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Developing sound marketing tactics in business

Posted on 25/01/2013 by admin

marketing strategy

When you are in business, your main focus should not be so much on how much money you can make, as on providing an excellent, top quality product or service, that people will want or need.

However it’s pretty natural that ultimately, what you want is a good return on any investment of time, money and other resources you have put into the company. To this end, you need to develop a sound marketing strategy and plan that not only outlines the tactics required to maintain or increase your market share, but which can also measure and monitor your progress along the way.  (more…)

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How viral marketing campaigns can save you heaps

Posted on 20/11/2012 by admin

viral marketing

Let’s face it – the aims of advertising are to get noticed and to earn you some attention. The more attention you can get the better, especially if it means more sales for you. When an advertising campaign goes viral, it usually manages to attract a level of attention that far outweighs the initial investment put into it.  (more…)

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Top event marketing tips

Posted on 06/11/2012 by admin

event management tips

For the best possible chance of success, professional event planners understand that many hours of careful planning, combined with a sound marketing strategy, must be invested in order to stage a successful event.  (more…)

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How to Market for International Consumers

Posted on 03/10/2012 by admin

international consumers

Successful marketers know how important it is to put themselves in the consumer’s shoes – whether that consumer lives in Asia, Europe or South America. Along with personal preferences, culture is one of the most critical factors that can affect a business’s marketing strategy. If you’re working in an international enterprise, or intending on working in a global organisation, it’s essential to learn about culture in order to successfully market your product or service to international consumers.  (more…)

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The Evolution of Marketing

Posted on 31/07/2012 by admin


The evolution of marketing basically parallels the evolution of technology, and as we can plainly see, technology is evolving at a rapid pace. There is still a great deal to learn from traditional forms of marketing, but for anyone wanting to be involved in the marketing industry or stay relevant in it, it’s also crucial to keep up with the latest marketing trends. In this article we will explore popular marketing strategies from yesteryear, and see how it has evolved into the beast it is today. (more…)

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Marketing challenges

Posted on 01/06/2012 by admin

Marketing photo shoot

Marketing is all about stepping up to the challenge of selling a product or service. No matter how utilitarian it might be, a great marketer knows how to find a positive way of presenting a product or service to the prospective audience. Marketing courses are a great way to learn the intricacies of promotion.  (more…)

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How to Write a Marketing Plan

Posted on 18/05/2012 by admin

Writing marketing plan

Marketing is integral to any area of business. Regardless of your career path, you can benefit from understanding marketing principles and practice, including how to write a marketing plan. Marketing plans are particularly useful to executives and managers who want to communicate a marketing strategy to staff and coordinate marketing tasks.  (more…)

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Transforming Data into Knowledge

Posted on 10/05/2012 by admin

Martin College students researching

For entrepreneurs and businesses, market research is a crucial tool for everything from strategy, to product development and planning. What is market research, exactly? Market research is the process by which a business gathers data about markets and customers. It enables businesses to identify market needs, size, competition, habits, and trends.  (more…)

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