Microsoft PowerPoint is one of the most widely used presentation software programs. The best PowerPoint presentations communicate the presenter’s message in an engaging manner. Use these practical insights to keep your presentation appealing and effective. (more…)
What is an “aha!” moment?
Aha moments are moments where you feel your thinking light bulb goes on. It is a moment of instant revelation. A moment of clarity where you suddenly gain wisdom that can become a turning point in your life. It may either be big or small and sometimes it may even come as surprise but it usually makes you a little calmer and see things a little clearer. Whatever it may be about, it will help you approach things with a new perspective. (more…)
A Marketing Career in the Spotlight
Let’s start off with what marketing is all about. The underlying theory of marketing first evolved at least two centuries ago and in the latter half of the nineteenth century a lot of today’s marketing practices were established. The American Marketing Association (AMA), one of the largest professional bodies in the field has set a definition for what marketing is.
“Marketing is an organisational function and a set of processes for creating, communicating and delivering customer value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders.”
Curious about a career in Marketing? Keep reading to find out how to get started in this exciting industry.
Marketing is a vital component of any business, and because of this marketers can find work in a broad range of industries. These are some of the jobs you could consider after completing a qualification such as the Diploma of Marketing:
Marketing Officers assist with the promotion of a company’s products or services. This involves analysing the strengths, weaknesses, opportunities, and threats of the current market environment, and devising business strategies and marketing plans. Marketing Officers also help to manage distribution channels – i.e. making sure the customer can get the product/service when and where they want it. Successful Marketing Officers need to have good people skills and an aptitude for strategic thinking.
Whether a person earns a living through marketing activities or performs them without pay in non-business settings, marketing knowledge and skills are valuable assets – Marketing Association of Australia and New Zealand.
The role of a marketer underpins much of the activity of a modern business – bringing products and services to the customer in a way that is innovative and enticing. The challenge of a career in Marketing is not just to generate demand for a product or service, but to create systems that make it possible for the customer to get what they want, when they want it, at a price they are prepared to pay.