Top 7 Traits of a Successful Event Manager

Posted on 08/08/2012 by admin

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Have you ever wondered what is involved in organising and running a successful event, whether it’s a fund-raiser or a rock and roll concert headlined by a global super-band? Do you think you might have what it takes to be a successful event manager? Let’s look at some of the qualities of a good event manager and some of their key event management skills.

1. People skills

The best event managers have the ability to work well with others, and to bring a team together to achieve a goal. Communication is key. Whether you are briefing people on what is required for an event, or discussing possibilities with a client and finding out what they really want, you’ll need to be able to get your point across clearly and in a friendly manner.

2. High energy

A great deal of work goes on behind the scenes to organise and run a successful event. It’s not just making sure everyone has a good time, it’s keeping in mind the goal of the event – after all it could be anything from launching a new product to the annual conference for a national organisation. You need to be someone who is energised by other people, and who can motivate others to give their best. You’ll also need to be prepared to work long hours, including some weekends.

3. Creative

A client may know what they want to do (e.g. launch a new car) but may not have much idea about how to do it. They’ll want maximum impact in the media, and on consumers, so you’ll be expected to come up with stunning, yet practical and affordable ideas. You’ll be expected to have a network of public relations, marketing, advertising and media contacts at your fingertips, so you can produce a real showcase event.

4. Resilient Personality

An event manager also typically has to have a resilient personality. Challenges can be expected when organising events, whether it’s the last minute drop out of a key speaker, or a venue suddenly being flooded. That means you need to be able to think on your feet, and come up with creative solutions to problems.

5. Great attention to detail

A good event manager has to very well organised and on top of every detail, even though there may be a team helping to get things done. You can expect to co-ordinate everything from the venue, to speakers, to audio-visual equipment, handouts and catering.

6. Excellent Time Management Skills

You’ll need to be able to manage your time and that of your team down to the last minute – when an event is scheduled for a particular day, you can’t miss that deadline! You’ll also be working within a set budget, and very few clients are likely to respond well to pleas for more money because you’ve over-spent.

7. Computer skills

There are a number of software packages that may smooth your path as an event manager and you’ll be expected to know how to use them. They can range from the standard Microsoft Office suite, to more specialised events management software.

If you think event management sounds like the career for you, why not check out the courses offered by Martin College? From the Certificate III in Events, to the Diploma of Events, you’ll learn about how to manage, finance and market an event, along with vital computer skills, as well as getting loads of hands-on practical experience.

Visit the Martin College website >


Categories: Event Management

Comments (1)

Shane Brown says:

Love to read a fabulous post. You’ve smartly added 2 points “creative” and “high energy” which i like personally. People have to creative energetic when it comes to event to be make it successful. Really, you nailed a post.! 🙂


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