In the technology sector, things are constantly evolving and reinventing themselves.
At Martin, we like to stay ahead of the curve. We’re narrowing down the top tech trends to watch in a series of blogs, starting with augmented reality. So what is it, and why should we care?
What is augmented reality?
Augmented reality is the blending of virtual reality and real life.
AR recognizes an image and combines it with new digital information. It then displays the virtual result in real time for an extraordinary user experience.
Where have I seen AR before?
Examples of AR include simulators where you can try on glasses or make-up virtually to see what they will look like on your face (ie. L’Oreal’s Makeup Genius). Other examples include the Snapchat filters that can turn you into a puppy or make you appear to be puking rainbows.
What’s hot in AR right now?
Augmented reality has been a hot topic recently with the release of Pokemon GO. The app, which works on most smartphones, uses the camera and GPS to blend the real world with the virtual reality of the game.
Players create an avatar, which is displayed at their current location with a map of the local surroundings. They must then walk around (in the real world) to move their avatar in the game and find Pokémon – which are displayed on the phone as though they actually exist in real life.
This game has been heralded as bringing augmented reality to the masses, and this is just the beginning.
What’s in store for AR?
The technology still has some obstacles to overcome, including concerns with privacy and limitations with smartphone GPS systems. However, its potential future impact is huge.
“Imagine the possibilities: you may learn things about the city you’ve lived in for years just by pointing your AR-enabled phone at a nearby park or building. If you work in construction, you can use virtual markers to designate where a beam should go. Palaeontologists working in shifts to assemble a dinosaur skeleton could leave virtual ‘notes’ to team members on the bones themselves, artists could produce virtual graffiti and doctors could overlay a digital image of a patient’s X-rays onto a mannequin for added realism.” *
It’s clear that augmented reality is capable of transforming the way people can see the world and interact with their surroundings. Keep an eye out for these immersive AR experiences – they’re set to play a big role in the future of technology.
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