“Event planning is a huge, lucrative market, ripe with opportunity, and it just continues to expand.” – Linda Kevich, founder and director of the International Institute of Weddings
If you’ve been considering a career in Events, there’s never been a better time to get started. While other industries are still recovering from the GFC, job listings for Events Organisers are increasing – with strong growth forecasted for 2011/12.
Events can also be a financially rewarding career for graduates, with an average annual salary of around $59,000 (MyCareer, Dec 2009).
Whether a person earns a living through marketing activities or performs them without pay in non-business settings, marketing knowledge and skills are valuable assets – Marketing Association of Australia and New Zealand.
The role of a marketer underpins much of the activity of a modern business – bringing products and services to the customer in a way that is innovative and enticing. The challenge of a career in Marketing is not just to generate demand for a product or service, but to create systems that make it possible for the customer to get what they want, when they want it, at a price they are prepared to pay.
It’s a well known phrase – earning a qualification is an investment in your future. For some professions such as medicine, accountancy or law, holding formal qualifications is compulsory. However, if you plan to follow a career path where membership of a regulatory or professional body is not obligatory, the benefit of investing in a qualification can seem less clear.
In recent years we’ve found that business colleges like ours have had to change their course structure to suit students’ needs. Our courses have had to become more flexible and students can pick and choose the courses they’re interested in.
Many students want a business diploma or IT diploma in the shortest amount of time to reflect their goal to have everything now, but some want to take as long as they need to complete their studies to accommodate work – life balance.
Generation Y, the generation all others love to hate because of its perceived poor work ethics, has now been uncovered as the age group most likely to want to change careers, even though they may have just started in one.
In a survey we did 81% of the same age group indicated they already hold or are studying towards additional qualifications outside of school, indicating that they might not stay in the same place for long if there’s no opportunity to advance their career using their qualifications as a stepping stone to a more satisfying future.