Being involved in big brand marketing can be an exciting and challenging career. The industry is evolving quickly to keep up with advances in technology, and between digital and traditional platforms, there are now more ways to reach audiences than ever before. Here’s a look at just some of the jobs available within the big brand marketing space.
If you love crunching numbers and seeing what makes people tick, this could be an ideal role for you. New technology means that there are increasingly sophisticated ways of studying analytics and drilling down to determine precisely what people want or don’t want. In a market research position, you’ll be at the coalface of determining what kind of brand strategy is likely to fly.
This role involves working on a strategy for a particular brand or business, including defining the objective, deciding on the platforms and the marketing activities, and analysing the results of campaigns.
International marketing is about coming up with effective global strategies that will reach out to a wide audience. Part of the role might include, for example, creating a single message campaign to push a brand or product, and then tweaking it for various markets and/or regions.
Tips for breaking into the industry
The first step is to obtain suitable qualifications. A Bachelor of Marketing can open the door, and there a number of additional steps you can take to increase your chances of landing a job once you are qualified.
* Internships: Internships can be invaluable when you’re just starting out. An internship gives you the chance to gain some practical experience, develop your skills, and start building a strong portfolio. You also get to network, which can even lead to a paying job down the track. Internships can be competitive, so it’s worth trying at a range of companies. Non-government organisations and not-for-profits are also good options.
* Network on Linkedin: Linkedin is a good way to network and leverage your way into a job. One small contact can often lead to another bigger one, like a series of stepping stones. You can build contacts by approaching them directly, or by joining industry groups. Just like any type of cold calling, though, remember that it’s best not to be too aggressive. Be polite, and concise in any communications.
* Hone your CV: LinkedIn is also very useful as a way of seeing other people’s portfolios and CVs. You can have a look at how the top marketing professionals are presenting themselves, and apply that to your own online presence and CV.
* Keep adding skills: Valued marketing professionals have more than just one skill. The more strings you can add to your bow, the more attractive you’ll be. For instance, being adept in Photoshop or Adobe Creative Suite, or doing a short course in SEO, may be the small difference that gets you over the line in a tight job application.
Marketing is a highly desirable and highly competitive profession to enter, and you will likely have to work your way up to landing a job with one of the big brands. But the good news is that you can get there with a combination of qualifications, creativity and some hard work! Why not check out one of our Bachelor of Business (Marketing) and get started?