Upskilling Series Part 3: Events

Posted on 24/08/2016 by admin

Every day is a special occasion when you work in events. A qualification in events allows you to plan, design and orchestrate unforgettable moments in people’s lives. It sets you up for a career that is as meaningful as it is action-packed.

But what comes next?

In part 3 of our upskilling series, we turn to the events industry and take a look at how you – the events professional – can keep your skills current, add to your existing repertoire, and stay at the top of your career game.


1. Get the qualification

Martin’s Diploma of Events (SIT50212) is the course that will prepare you for the industry. Not only will you learn all the basics – including promotions, venue hire, planning, administration and industry software – you’ll actually create and execute your own events, so you’ll be career-ready as soon as you graduate.

2. Soft skills

Once you have some experience under your belt, you’ll be acutely aware of skills that are essential to an event coordinator or manager, including a number of soft skills. Make an effort to develop or workshop your skills in the below areas:

– Time management & organisational skills

– Interpersonal / networking skills

– Communication skills

– And of course – staying calm under pressure!

3. Leverage existing partnerships

Martin has partnerships with some great events industry leaders, including the Professional Conference Organisers Association (PCOA), a global events giant with connections worldwide.

Take advantage of the connections available to you at Martin, and keep them front of mind when you’re looking for work experience, career opportunities, or networking events to attend.

4. Attend events

What kind of events professional would you be if you avoided events? The more varied, the better! Check out the venues, the food and refreshment layout, the decorations – even the program design. You’re guaranteed to pick up inspiration from other industry professionals.

To get an idea of who’s doing it right, have a look at the recent list of finalists for the Australian Event Awards. These awards aim to bring “focus to the diversity and reach of Australia’s events industry” as well as “recognising the best events in Australia and best achievements in the events industry by Australians around the world.” They know their stuff.

5. Get to know the big players

Familiarise yourself with the public event sites like:



…as well as the major tourist sites such as:


What’s On Sydney

The Urban List is also a great site that tends to feature smaller, local events in your city.

Many of these sites will allow you to promote your own events, so they are important to keep in mind when you’re planning your event marketing strategy. EventBrite even has a free-to-use ticket management system, which makes it a great introductory tool for anyone new to the industry.

6. Find your niche and develop your portfolio

With the diversity of events that are on offer, it’s important to find your own niche to specialise in to really hone your skills and build a robust portfolio in that area. While it’s great to try out a variety of events – and you certainly will at first – you may be spreading yourself thin and not doing your expertise any justice if you continue to do ‘a little bit of everything’.

Think about how you want to market yourself to potential clients, and then make sure your work experience supports that brand image. You’ll be positioning ‘you’ as the talented events professional and leader in that space – whether you’re dealing with weddings, sporting events, conferences or rock concerts.

You can’t upskill without having a strong base to work from. Kick off your career journey on the right foot with Martin’s Diploma of Events and get started today. Call our team directly on 1300 762 129 or contact us here.


Categories: News, Spotlight Series, Studying, Working Life

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